Tax Time! Do you know how to fill out a Schedule C (which is where most of us document our business income and expenses)? I’ve created a 30-minute online course to help you with that.
Are you considering changing up your massage practice given what covid has done to all of us? Maybe going from working for someone else to working for yourself?
Or vice-versa: tired of running a practice by yourself, have you thought about working for someone else?
But how do you compare your earning potential in different settings? Well, you could read chapter 7 where I lay out the factors in great detail….
How do you price seated massage?
The days of a $1/minute are gone. It makes much more sense to offer a set price based on a 5-, 10-, or 15-minute massage. After all, who asks for a 4-minute or an 11-minute massage?
In central NC the going rate for an in-office massage is $90 – $100. Using that as a guideline, here’s how I price seated massage:
5 minutes: $7
10 minutes: $15
15 minutes: $22
20 minute: $30
How about you? When you raise your rates, do you also raise your seated rates?
Your income is so much more than your hourly rate. There’s a whole infrastructure to your income. For example:
length of sessions
rates per session
types of work (seated, outcall, in-office, etc.)
policies (no-show, etc.)
raising your rates
alternate pricing strategies
Have you looked at the whole infrastructure of your income? Do you have a clear sense of how your money is coming in and what affects it?
Take a look at the WHOLE picture to get a clearer sense of what you can actually make from your work.
“A recent Harris Interactive survey showed that nine out of ten Americans were willing to spend more with companies that exhibited great customer service. The same survey showed that 79 percent of people bailed on a transaction or did not buy what they intended to because of a poor customer service experience.”
How many income streams do you have, even within your massage life? It can be smart to have income from more than once source.
Private practice + corporate massage.
IC in a group practice + your own outcall clients.
Work in a gym + teach at a local massage school
Employee of a franchise + CE provider
The benefit is that if one income stream gets dammed up your other stream can still be free-flowing.
When my car was stolen that stopped up my ability to do outcalls for 2 weeks. But my in-home practice was fine.
Like everyone else my hands-on work was stopped short by covid but I was still able to write and create online courses from home.
Where can you bring a little fresh water into your income infrastructure?