Marketing Truth #8
People form strong attachments to an MT based on the work AND the therapist. Your marketing should also give people a sense of what it’s like working with you and your business.
Are your more formal or informal?
What’s your worldview?
How do you understand health?
How do you view the body?
Are you strictly science-based or do you also make room for the energy of bodywork?
What’s it like to be in a therapeutic relationship with YOU?
Tax Time! Schedule C.
Tax Time!
Do you know how to fill out a Schedule C (which is where most of us document our business income and expenses)? I’ve created a 30-minute online course to help you with that.
https://haba.thinkific.com/courses/how-to-complete-a-schedule-c
How’s the water?
How many income streams do you have, even within your massage life? It can be smart to have income from more than once source.
Private practice + corporate massage.
IC in a group practice + your own outcall clients.
Work in a gym + teach at a local massage school
Employee of a franchise + CE provider
The benefit is that if one income stream gets dammed up your other stream can still be free-flowing.
When my car was stolen that stopped up my ability to do outcalls for 2 weeks. But my in-home practice was fine.
Like everyone else my hands-on work was stopped short by covid but I was still able to write and create online courses from home.
Where can you bring a little fresh water into your income infrastructure?
Customer service = income
“A recent Harris Interactive survey showed that nine out of ten Americans were willing to spend more with companies that exhibited great customer service. The same survey showed that 79 percent of people bailed on a transaction or did not buy what they intended to because of a poor customer service experience.”
How to keep your clients
Great customer service — from your marketing to the end of massage life — is the key to attracting and retaining a robust client base. And the key is hospitality and respect. Learn the secrets to customer service in places you’ve never thought of.
Pricing Seated Massage?
How do you price seated massage?
The days of a $1/minute are gone. It makes much more sense to offer a set price based on a 5-, 10-, or 15-minute massage. After all, who asks for a 4-minute or an 11-minute massage?
In central NC the going rate for an in-office massage is $90 – $100. Using that as a guideline, here’s how I price seated massage:
5 minutes: $7
10 minutes: $15
15 minutes: $22
20 minute: $30
How about you? When you raise your rates, do you also raise your seated rates?