When will you next raise your prices? What will trigger that decision? Will it be discomfort? Will it be a nagging sense that you should? Will it be your clients telling you to raise your rates (which means it’s way past time to raise your rates!)?What if you planned to raise your rates every xx years? When I had a robust practice that included office, seated, and outcall massages I raised my rates every year! Well, specifically, I raised one set of rates every year.
year 1: raise office rates
year 2: raise seated rates
year 3: raise outcall rates
year 4: raise office rates
That way each set of clients thought I only raised my rates every 3 years but in reality I was increasing some part of my rates every year.
At a minimum, you should visit the need to raise your rates every single year even if you decide not to raise them this year. Make it part of an annual review of your business.