marketing

Marketing Truth #3

Someone has to see your marketing message 5-8 times before they remember that they’ve seen it once. They’ll see it 5-8 times before it penetrates all the info overload in everyone’s life and lodges in memory.

That’s just lodging in the memory. It’s not when they make a decision. That may take seeing your message many more times.

So you have to commit to putting out your marketing messages over and over and over and over. It’s never once-and-done.

Marketing Truth #2

Marketing is as much magic as it is science. When you are making marketing decisions, you are trying to predict (i.e., guess what will happen in the future) how someone you don’t know will react to something you’ve done.

That reaction is based on how they think about their body, understand and value massage, place it in relationship to all the other things they have to pay attention to in their life, and when and how they receive your marketing message.

How can you ever know all of this for sure? You can’t. Even people with college degrees in marketing are always doing some guesswork. They’re never certain that what they recommend will work. So don’t feel bad if you feel like you’re guessing. You’re in good company.

When I talk to MTs many of them mention “marketing” as an area of concern. So let me tell you a few truths about marketing. One truth a day for the next week or so.

Marketing Truth #1

There is no single marketing method that always works for every MT in every situation. What works brilliantly me for me might be a complete bust for you. Be skeptical of anyone who guarantees that their marketing trick is THE answer to your marketing challenges.

How do you do effective marketing?

1. Know what results and change you can offer your clients.

2. Know who you want to talk to.

3. Choose marketing tools that are a good fit for *you*.

4. Do your marketing with love. Everything we do, we do better with love.

#businessofmassage

#businesswithheart

#love

#mindset

#marketingbasics

#marketing

Keeping a client is far less expensive (and less work) than attracting a new client. The key to strengthening that existing client relationship? Great customer service.

It doesn’t have to be expensive or time-consuming. You don’t have to do what everyone else does. You can make your customer service an authentic extension of your vision and your mission.

Learn easy ways to deliver the best customer service at every point of contact.