Marketing Truth #3
Someone has to see your marketing message 5-8 times before they remember that they’ve seen it once. They’ll see it 5-8 times before it penetrates all the info overload in everyone’s life and lodges in memory.
That’s just lodging in the memory. It’s not when they make a decision. That may take seeing your message many more times.
So you have to commit to putting out your marketing messages over and over and over and over. It’s never once-and-done.