I’ve been working my way through The Art Of Pricing, trying to translate it to a massage practice.
Recently, one bit of advice caught my eye: if there’s a product you can’t keep on the shelf, you need to raise the price.
What is something you “can’t keep on the shelf” in a massage practice? If you’re booked 2-3 months ahead, turning away clients, with a waiting list YOU are the thing you “can’t keep on the shelf”.
Maybe you don’t want to raise your prices the first time that happens. But if that’s been true for you for 6-12 months, seriously consider raising your prices. Your missing an opportunity to price your most popular product — your appointments — in a way that is consistent with market demand.
It’s not a way of “taking advantage” of your clients. It’s a way of honoring the value of your work and taking care of yourself financially.