People form strong attachments to an MT based on the work AND the therapist. Your marketing should also give people a sense of what it’s like working with you and your business.
Are your more formal or informal?
What’s your worldview?
How do you understand health?
How do you view the body?
Are you strictly science-based or do you also make room for the energy of bodywork?
What’s it like to be in a therapeutic relationship with YOU?