There are a metric ton of business books out there but very few that I actually enjoy reading (much less understand!). “Company of One” by Paul Jarvis is one that I think is worth reading. I highlighted something on practically every other page that I think is relevant to the business of massage.
Warning: his idea of a “small” business is making $500,000 annually so some of this reflections have to be “translated” to our reality.
Here’s one passage to give you a sense of the book:
“It’s assumed that hard work and smart thinking always result in business growth. But the opposite is often true: not all growth is beneficial, and some growth can actually reduce your resilience and your autonomy.”