“If we had known it wasn’t possible, we wouldn’t have done it,’ Mr. Bathily says amusedly. ‘And had I known it would have taken this long to make this amount of money, I would have stopped.“
Building dreams takes more time and work than we usually imagine when we get started.
He eventually spent a long and difficult year drafting his business plan “alone in [his] room with [his] newborn daughter…’
But if you’re going to build something amazing, if you’re going to make a difference you’re going to find yourself putting in time and energy (and doing things you don’t automatically enjoy) because you must do this thing.
For 10 years now, the result is Dolima, Senegal’s second-largest dairy brand under the milk production company La Laiterie du Berger (LDB). It’s been a thriving social enterprise for some 500 Fulani families in the country’s northern region.
Dream big and be willing to do the work to make it happen.